Jessalynn Siwa at a Glance
- Net Worth (2025): $2 Million
- Birthdate: December 8, 1974
- Birthplace: Iowa, USA
- Profession: Dance Instructor, Entrepreneur, Television Personality
- Nationality: American
- Major Achievements: Founder of the Siwa Dance Pop Revolution, Star of Dance Moms, Manager of JoJo Siwa
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What is Jessalynn Siwa’s Net Worth?
Jessalynn Siwa is an American dance instructor, entrepreneur, and reality television personality with an estimated net worth of $2 million in 2025. She is best known as the mother and manager of global superstar JoJo Siwa and for her prominent role on the hit reality series Dance Moms.
Her wealth comes from a combination of her dance studio businesses, television appearances, and her crucial role in managing and building the JoJo Siwa brand, which has generated hundreds of millions in revenue.
Early Life
Jessalynn Siwa was born Jessalynn Lombardi on December 8, 1974, in Iowa. From a young age, she developed a passion for dance and dedicated her life to the craft.
She owned and operated her own dance studio in Omaha, Nebraska, where she honed her skills as an instructor and choreographer. It was here that she first started training her daughter, JoJo Siwa, laying the foundation for her future stardom.
Career
Jessalynn’s public career took off when she and JoJo joined the cast of Abby’s Ultimate Dance Competition in 2013. Their dynamic personalities quickly made them stand out to producers.
Breakthrough on Dance Moms
In 2015, Jessalynn and JoJo were cast in the fifth season of Lifetime’s phenomenally popular show, Dance Moms. As a member of the Abby Lee Dance Company (ALDC), Jessalynn became known for her fierce advocacy for her daughter and her clashes with other moms and instructor Abby Lee Miller. This platform gave the Siwas international exposure and was the springboard for JoJo’s solo career. Jessalynn Siwa’s career as a television personality was solidified during this period.
Business Ventures & Investments
Jessalynn is a savvy entrepreneur who has capitalized on the fame gained from reality TV. Her primary business ventures and income streams include:
Talent Management: Her most significant role has been managing JoJo Siwa. She has been instrumental in negotiating major deals with companies like Nickelodeon, J. C. Penney, and Target, which were pivotal to building the JoJo Siwa brand net worth.
Siwa Dance Pop Revolution: In 2021, Jessalynn created and starred in the reality series Siwa Dance Pop Revolution alongside her daughter. The show aimed to create the next big music supergroup, XOMG POP!, showcasing her skills in talent development.
Podcast: She co-hosts the podcast Success with Jess, where she shares insights into her life, business acumen, and experiences in the entertainment industry.
Personal Life
Jessalynn Siwa is married to Tom Siwa, a chiropractor from Nebraska. Together, they have two children: a son, Jayden Siwa, and their world-famous daughter, Joelle Joanie “JoJo” Siwa.
The family is known to be extremely close-knit, with Jessalynn often sharing glimpses of their life on social media. She has been the driving force behind her daughter’s career, a role that has defined much of her public persona.
Real Estate
The Siwa family resides in a luxurious mansion in the upscale neighborhood of Tarzana, California. The home, purchased for a reported $3.425 million in 2019, features a candy-themed room, a “merch” room, and other custom details reflecting the vibrant JoJo Siwa brand.
Salary & Career Earnings Growth Chart
Jessalynn’s income is not a fixed salary but a composite of her various ventures. Her earnings from Dance Moms were estimated to be around a few thousand dollars per episode, but her primary income now stems from her percentage of JoJo’s massive earnings and her own business projects.
| 2015 Primary Income Source Dance Moms Salary, Dance Studio | ~$200,000 |
| 2018 Primary Income Source Management of JoJo Siwa, TV Appearances | ~$500,000 |
| 2021 Primary Income Source JoJo Siwa Brand Deals, Siwa Dance Pop Revolution | ~$1.5 Million |
| 2025 Primary Income Source Continued Management, Podcast, Investments | ~$2 Million |
FAQ
How much is Jessalynn Siwa worth?
Jessalynn Siwa’s net worth is estimated to be around $2 million as of 2025.
What does Jessalynn Siwa do for a living?
She is a dance instructor, television personality, and entrepreneur. Her main role is managing the career and brand of her daughter, JoJo Siwa.
Are Jess and JoJo still close?
Yes, Jessalynn and JoJo Siwa maintain a very close personal and professional relationship. They frequently collaborate on projects and appear on each other’s social media channels.
Who is Jessalynn Siwa’s husband?
Her husband is Dr. Tom Siwa, a chiropractor. They have been married since 1998.
